Span is less than that of a goldfish? This means that adults usually pay attention to a task for about eight seconds. It's not that adults aren't able to pay attention. It's just that there are so many different factors continually vying for the mind's attention that it's hard for anyone to pay attention to one thing for an extended period of time. If you don't easily believe that there is a world of information vying for your attention, consider the following statistics:entrepreneurs send and receive an average of 121 emails per day.
The average adult is exposed to an average of 247 marketing messages per day. Twenty-eight percent of the average adult's time a day is spent on company mailing list social media, where marketing messages abound. These are just a few statistics that represent the number of messages that an average adult has to deal with every day, and this only in their professional life. What do short attention spans mean for your email marketing? Even though people see an astronomical amount of marketing messages every day, you will be encouraged to know that email marketing is stronger than ever. In fact, the roi of email marketing is around $38 for every $1 spent. So how do you break
Through the noise and capture those vital eight seconds of attention span? You may need to make changes to the status quo when it comes to your email marketing. 3 ways to improve your email marketing to capture attention make your content easy to digitize no one has time to read a long email with a long, flowery introduction and/or thesis statement. Marketing copywriting is a whole new ball game, and here's how you should approach it. Your content should be fast, accurate, and most importantly, easy to scan. This means putting the most important information front and center, describing your content with numbers or bullet points