This tip depends on what your business does – if you focus on helping small companies disregard this tip! However, a lot of companies don’t focus on businesses that have less than 10 employees. If your product is expensive, used by extensive sales teams, or has a big learning curve, this feature can help you narrow down who your ads are shown to. In your campaign manager, you can set your ads to exclude companies that have “2-10 employees”, “11-50 employees”, etc. You can also use this feature to exclude certain job titles and/or locations. These features are great to ensure your prospects are highly relevant and worth the price of their conversions.
Account-based marketing (ABM) is one of the best features LinkedIn has to offer. ABM campaigns allow you to target professionals by their demographics including job title, company name, location, and more. By using these Business Phone List features, you can target the most qualified and specific prospects with your ads. Since you are only targeting a specific audience, your impressions may be low, but your conversions will be high. To make this even easier, you can upload a list of up to 300,000 companies that you want to target. For information on how to do this, check out this LinkedIn Support article. 7. Want to Identify More Leads On LinkedIn? Linkedin ad tips can only get you so far.
Wouldn’t it be nice to know all of your website visitors and their LinkedIn profiles? With Visitor Queue, you can! We are a B2B lead generation software that identifies the businesses that visit your website. Along with their employee’s contact information like email, phone number, and social media links including LinkedIn. Generate 10-20% more revenue with Visitor Queue! Wrap Up LinkedIn is one of the best social media platforms to advertise on because of its high-quality targeting options. Although it is pricey, the price is worth the number of conversions you can get. I hope you were able to learn more about the best ways to drive conversions with our LinkedIn ad tips. As always, if you have any questions about how Visitor Queue can identify more leads for you, please reach out!