I am often asked if there are any good books to recommend. In the past, I would recommend a good book I read recently, even though I know only one in 10 people actually read it. I'm not complaining about the fact that most people don't have the motivation to read, but I found that when recommending the same book, different people's evaluations are sometimes diametrically opposite. For the same book, a friend commented that this book is too hollow and has nothing to do with it. Another friend commented that this book is full of dry goods and has gained a lot. Later, as I read more and more books, I gradually understood the reason. In the Chinese Zen history book "Five Lanterns Huiyuan", there is a passage from the Zen Master Qingyuan Weixin in the Tang Dynasty:
Thirty years ago, when the old phone number list monk did not practice meditation, he saw mountains as mountains and water as water. Later, when you see knowledge for yourself, there is an entry point. You see mountains as mountains, and water as water. Later, when you see knowledge for yourself, there is an entry point. Seeing a mountain is not a mountain, and seeing a water is not water. Now I have a resting place, and I see mountains as mountains and water as water. Internet reading guide This is called the "Three Realms of Life", and I found that reading and life are so similar. first realm Adult learning has its own characteristics. Educator North concluded that one of the characteristics of adult learning is to only learn what they think is useful. At this point, what we most want to see is a book full of actionable steps to use right away. This kind of book is often called "dry goods" by us.
For example, I want to do marketing and want to know some marketing knowledge. So don't tell me what marketing should be like. The cliches of "attract people" and "sell points" are of little value to me now. It is more important to me if you can provide some case stories, simple tools, or practical experience. For example, tell me that a product had a successful viral marketing at that time, what copywriting was used at that time, what work was done in the early stage, and how to strike while the iron was hot later, etc. When I finished reading it, I felt like I went through the process of the project and gained some "second hand experience". Reading at this stage is like reading a "travel guide". Those books with cases, tools, and techniques give you a general understanding of this industry and this field, and you can master some basic skills and carry out basic work. In this realm, a mountain is a mountain. The shape of these mountains gives you the first glimpse of the field.