When we launched the Facebook Opportunities Calculator, we knew two things: This Image Manipulation advertising on Facebook is growing by leaps and bounds (they have more than doubled their number of advertisers in the last 18 months). This organic reach Image Manipulation on Facebook is shrinking. What we didn't know was exactly what running Facebook ads can do for your business page. We dug into our calculator's data to see what the real relationship is Image Manipulation between organic Facebook marketing and paid Facebook advertising.
And we were shocked by what we found. Shocked! shocked Image Manipulation by the impact of facebook ads on facebook organic metrics What we found is that advertisers' Facebook business pages (and we use that term loosely: you only need Image Manipulation a handful of active campaigns to reap rewards) have engagement metrics considerably better in all areas than those who invest nothing in paid social networks.
facebook advertising organic relationship Image Manipulation statistics According to our research, Facebook advertisers outperform companies that don't advertise by: 77% more page fans 96% more page clicks 126% more page impressions 225% more Image Manipulation impressions 90% more fans reached 111% more page fan friends reached Let's look at the data in a bit more detail. Chart 1: Ad serving increases Facebook page fans by 77% Advertisers on Facebook Image Manipulation tend to see a massive increase in Page fans. Users with active ad campaigns saw their number of Facebook fans increase by an average of 77%, from 107 to 190.