Usually, for new product people or people who have just turned into product managers, most of them are interviewing when they are faced with "observation and analysis of the product itself". In order to examine the "product sense" of the interviewer Have you used any of our products? How do you feel?" Such questions.
When encountering such a problem, the interviewer is often over-stressed due to the lack of time and the lack of understanding of the industry Buy email list and the company, which leads to the abnormal performance of the interview; at the same time, in this situation, it is easy to fall into Delving into the "details" of the product, but ignoring the "other links", the more nervous you are, the more you want to reach the final goal, and find the parts that are easy to find and give opinions.
However, this way of thinking will mostly make the interviewer feel that you lack structured thinking, and your opinions will be slightly thin.
In this scenario, we can try to solve the problem by "giving up branches and focusing only on the key points" . It uses a structured process to focus on the core of the product, thereby improving the efficiency of product analysis.
How to achieve "only focus"?
The first thing to do is to figure out what the "flow of analysis" is. Just like the "thinking path" of the business part, the observation of the product itself also has its path.
When creating a product from scratch, the "Five Elements of User Experience" are often used for structured thinking. However, in actual scenarios, observing a product is often not a step-by-step reverse derivation in the order of the five elements, but a more "intuitive" experience.
Imagine if you had this experience when you got an unfamiliar product: