Jun 13, 2022
In Welcome to the Forum
This article is a review of the author's product launch project, hoping to bring some inspiration to everyone on the product road. Recently, I reviewed the two B-end products made from the end of last year to the present. From demand research to product design to bulk sms service the final launch, it took nearly 4 months; overall, the time was a bit longer than expected. As a product manager, I have a large part of the responsibility . From the beginning, the industry is not well understood , and the demand analysis is deviated. to positioning errors , resulting in product adjustments. It also experienced temporary changes in demand , and functions were constantly modified and adjusted... However, fortunately, the bulk sms service project finally went online smoothly! Express your feelings: the product is really difficult ! However, these pits are very valuable experiences. For products, if they can effectively think, review, and adjust, they may bring a lot of new things. During that process, what pits did I step on? The following is the bulk sms service article directory , let's look at it one by one! 01 Not knowing who the product serves is a painful lesson One of the two projects comes from the director's business planning, the purpose is to reduce the company's cross-border logistics costs through the effective competition of suppliers for resources; this is my initial positioning to be an internal tool for the company . Another source is the iteration of the company's products. According to the company's existing business and future development, the front and back bulk sms service of the official website are reconstructed . These two products are not big projects, but they are very satisfying for me, at least I have the experience of products from zero to one, online and used by users. When I saw with my own eyes that new users registered in the background and used the product, I felt sad and fulfilled . In fact, the positioning of the tool bulk sms service product was too narrow at the beginning, the product service object was not clear, and there was less thinking about the company making this product , which was similar to following the thinking of others. For example, the company director tells me what needs need to be met, and I always stand in his shoes, thinking about how to design a product to efficiently meet these problems he raises. Now I carefully review the decision-making process and find that the root cause of the problem is: I ignored the requirements analysis stage and the importance of the way of thinking , but skipped the brainstorming stage and habitually bulk sms service sorted out the process directly. This problem is very serious , and we need to develop a habit to avoid it; then how can we think about the needs from the perspective of the company's business and prevent ourselves from working behind closed doors?