Apr 10, 2022
In Welcome to the Forum
Businesses live or die by the quality of their leads, it's a fact. And if there aren't enough qualified leads, sales simply won't happen. There's nothing worse than marketing believing they're giving the best gift ever – sure sales – that don't materialize. Sales lose faith in marketing. Marketing frustration is growing. This brings me to employee contact list a crucial question - "How can we qualify?" » How can we build an engine that is efficient and has the safeguards and governance to employee contact list set a business up for success. The key to this business is collaboration. A connected, integrated and healthy partnership for the debate. Not everyone will agree, and it takes marketing and sales working together to create an effective engine that acquires leads, qualifies them, and passes them on to employee contact list sales ready to close. I saw this firsthand at CallRail. Marketing will work diligently to employee contact list generate demand, and sales are elated by the thought of prospects who will blast this month's goals. The saddest part is that without the discipline to follow those mystical safeguards and governance I mentioned, what seemed like a sure thing ended up being: Nothing. No. Nothing. A big good egg. And the sad thing is that both teams are starting to resent each other. But the good news is that it doesn't have to employee contact list be that way. By coming together collectively and creating this partnership, all parties are saying, “Yes, you are right. We know that's not really a qualified lead” or “No, that fits our scoring model, we should have worked harder on those engagement leads. Accountability exists on both sides of the fence and it works. It's so much easier to employee contact list identify what went wrong, where and why. There is no point in trying to sell to someone who will never buy your products. This is why lead qualification is such an important business practice.