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Jun 12, 2022
In Welcome to the Forum
I think forward-looking UX research requires 80% creativity and 20% tools! These are some user experience thoughts I wrote down during my internship. The reason is that I came into contact with two conceptual car exhibition projects during the internship. Unlike projects driven by business needs, these types of projects are interestingly called "three executive email list no products". No market planning: The concept car product is not planned to be put into the market, and the marketing department will not give market research and evaluation in recent years, executive email list so it is impossible to know the market competitiveness of the product and the data insights of friends No product positioning: The product positioning of the concept car does not depend on the market gap output, nor does it iterate new series of products based on the pain executive email list points of users of the existing car series, but more to show the company's thinking and ideas for future products Untargeted users: Strictly speaking, the user experience strategy will not be separated from the user itself, while the users of the concept car are more future-oriented users living in the future executive email list world Under the product background of "three noes", how to carry out user experience research and what to output has become my biggest difficulty. This is a challenge for me, who is accustomed to doing user demand insight and designing through business input requirements. This article uses these executive email list two actual cases (concept exhibition cars) to intersperse references to sort out and summarize the methods and design processes for exploring future-oriented forward-looking user experience strategies. 1. What is a forward-looking user experience strategy Prospective research is a research executive email list method that traces the present to the future. It requires designers to look to the future and be able to anticipate things that have not yet happened and may be heard.
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