Jun 19, 2022
In Welcome to the Forum
Sentence user stories help marketers identify the right story to tell, says Andrea Fryrear. Click To Tweet Here's another way to see what to Job Function Email List include in a content marketing user story - use four core elements. Job Function Email List Short and simple title Who the content is for (audience segment or persona) What that audience is looking for (usually the type of content or channel)Why viewers care about consuming. This content (what problem they want to solve)Four-core-element-user-story Create as many user stories as you need to Job Function Email List cover a wide range of audiences, content types , channels, and issues that people want to solve. What details should be in a user story to track content creation? You may want to go a step further and add details to Job Function Email List your user stories that will allow you to track your progress as you. Produce content. Let's look at an example. Imagine that you work for a company that makes apps that help people navigate stressful mornings more efficiently. Job Function Email List Your content team wants to create a series of blog posts that will get people to Job Function Email List download the app. The purpose of this post is to offer insight into how to have a better morning. In this case, you can create a user story for each blog post.